Launching YouTube Music was a pretty wild ride.
First, we launched YouTube Music Key (Beta). It was the initial version of their music app, so we created a visual timeline that celebrated both how music changed the platform, and how the platform changed music.
Second, we launched a series of feature based shorts, showing how this new music app solves the many pain points true music lovers had when listening to music on YouTube.
And finally, we launched the official YouTube Music App. Designed so you can see where your music takes you. Every song, album, artist, or genre you choose begins a customized and non-stop visual journey you control. So we created a piece of content based on that journey, and it generated 4+ million views the first week.
YouTube Music Key - Beta
YouTube Music Key - Ad-free
YouTube Music App